What is Social SEO?

Recently, some of our clients have asked, what is Social SEO? Is it something we should be focused on, & if so, does it mean including keywords in our profile names, bio descriptions & posts?

Social SEO  standars for Social Media Search Engine Optimization (SEO). Your social media platforms’ visibility, engagement & content play a considerable part in your website’s search ranking. This means the more optimized your social media content is for SEO, the more likely it will show up on the first page of Google & Bing search results. Social SEO is a great tool to appear higher in search rankings.  

Now let’s go back to the question about keywords, does Social SEO mean your brand has to include keywords in profile names, bio descriptions & social media posts? Social SEO is important, but it’s no longer only keyword centric. Since Google’s Hummingbird algorithm update keyword stuffing doesn’t work. Search results are now heavily weighed on searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This means you don't have to stuff your social media profiles with keywords in order for them to show up in search results.

Instead, expand keyword research and focus on how our target audience may search for your brand’s offering. When you think of social content that way, you will definitely see the benefits from organic search across your social media presence. This means higher discovery & potentially higher impressions for your brand!

If you need help ramping up your SEO and Social Media efforts, taking full advantage of Social SEO, we’re here to help! Contact us today for a free consultation.