Brands and Black Lives Matter

As our nation calls for an end to systemic racism, many companies are taking a stand and supporting the fight against inequality. Has your brand discussed how the #BlackLivesMatter movement affects it? If you haven’t already, we encourage you to explore these questions with your team:

• Can your brand help during these hard times? If your brand can be a resource, point your community towards organizations or places that are fighting inequality.

• Should your brand re-evaluate your marketing plans? Some of your planned campaigns may need to be revised or shifted.

• What does the escalation of the #BlackLivesMatter movement mean for your planned communication on #socialmedia, #emailmarketing, and push notifications? This is the time to look at your messaging & communication strategy through the lens of empathy and pivot accordingly

• Can you brand acknowledge & celebrate diverse holidays & national days like Juneteenth, African American Month, & more?

• What will your brand do after your initial email/social media post, blog? In other words, what will be your continued action to show your commitment to creating a more equal world?

Racial inequality is a charged topic affecting many of our family, friends, & customers. We encourage you to have conversations with your teams and take the time to listen, educate ourselves, and roll up our sleeves to do the hard work necessary to achieve the goal of equality.